IV therapy is effective because it bypasses digestion and delivers nutrients directly into the bloodstream. While that approach offers nearly 100% bioavailability, it also has major downsides: it is invasive, costly, time intensive, and impractical for daily use.
POUCH is IV-inspired in that each formula mirrors the nutrient profile of IV vitamin therapies, uses highly bioavailable ingredients, and goes beyond hydration to support immunity, recovery, skin health, and performance in a practical, daily format.
We do not claim to replicate the route of an IV, but rather its intent and formula integrity in a more practical and elegant form factor.